AFTA Holiday Expo Website
WHAT: A new web face for the AFTA Holiday Expo – a long running annual holiday and travel expo right here in Adelaide. The existing outdated website needed a bit of a face-lift to get visitors excited for travel! The no-nonsense use of large scale photography throughout the design certainly wets the appetite for a holiday – see for yourself
WHY: The website was the main source of marketing. Billboards, television commercials, flyers – all marketing material points back to the website. Having something that effectively markets the event at the end of this URL is vital.