Australia Wide Express Branding
WHAT: A clean and bold brand for Adelaide-based “hot-shot” delivery courier service, Australia Wide Express. The logo takes cues from the business’ involvement in the mining and transport industries, using a no-nonsense colour scheme.
WHY: As Hugh and his brain-child Australia Wide Express move forward, he wants to reflect their core values wordlessly. They’re all about simple, personal service that gets the job done and can be relied upon at all times. The brand is strong without being overbearing, and will run on into a web presence that we’re currently working on.