BJB Blue Label Logo + Menu
WHAT: A compact, elegant logo-turned-menu for Brighton Jetty Bakery’s ultra-premium Blue Label range. The range is all about the finest local produce, artisan baking techniques and tasty tasty results. We went for a multi-layered tabs approach to keep it tidy and in line with the ‘label’ logo design.
WHY: The bakery’s everyday logo is playful and vibrant, capturing their beachside location. The logo required a touch more panache and fine dining appeal, to really bring the menu into line with the calibre of the Blue Label range. Using the continuity of the ‘label’ really helps this design succeed.