WHAT: A full re-brand for the South Aussie law firm, as they move from their long-time home in Brighton to a new HQ in the CBD. Caldicott Lawyers needed to re-think their corporate identity for the new name (previously Caldicott & Co. Solicitors) while retaining the reputation and good will associated with their long-standing brand and logo.
WHY: Moving to a new location is a great opportunity for Caldicott Lawyers to consider their brand: how they want to be represented now and in the future. Professionalism, approachability and simplicity – some of the things that were put forward as critical. TOTLD followed the creative process from logo concepts through to final products, such as business cards, letterheads and signage. What does your brand say about you?