Reserve Group Hotels Print Media 2015
WHAT: Print advertising for Reserve Group Hotels, who own and run four bar/restaurant venues around Adelaide. We manage the design of promotional posters, newspaper advertisement, and even the websites – but I’ll leave that for another post! The promo posters are usually designed to be generically used across all venues, with the newspaper ads and some posters being venue specific.
WHY: As Reserve Group are in most cases managing and marketing the same offers across multiple venues, the use of single, somewhat generic, but eye-catching print advertising designs are great for keeping things uncomplicated and inexpensive. Of course, when the promotion is venue specific, we have design layout solutions which still tie the venues in together, but have their own individual flavour.