atkins automotive
royal park, south australia
branding - print
A passion for classic cars informed the design process for this family owned and operated business.
Moving from the south to the west of Adelaide, Atkins Automotive wanted a bright new brand to re-position the business. Leaving behind much of their old customer-base was a calculated risk. Our goal was to make an impact on the local market by standing out from other workshops nearby.
The brand evokes old-school values by boldly representing the vintage and auto enthusiasts at the heart of the business. Now with prime street-front real estate, the new look makes an impact from signage through to stationery and merchandise.
Nursing the Atkins brand from initial design into signage, print media, uniforms and merchandise means that we can make sure it is performing its best day in, day out.
