Moving from the south to the west of Adelaide, Atkins Automotive wanted a bright new brand to re-position the business. Leaving behind much of their old customer-base was a calculated risk. Our goal was to make an impact on the local market by standing out from other workshops nearby.
The brand evokes old-school values by boldly representing the vintage and auto enthusiasts at the heart of the business. Now with prime street-front real estate, the new look makes an impact from signage through to stationery and merchandise.