After setting out to make a new cycling kit for this state-of-the-art training facility and spin studio, our work swiftly turned into a new face for the business. Kit design began with new "balanced" ways to present the business name, and in that process, a logo was born.

The kit itself is inspired by the terrain and cycling climbs found around the studio in the north-east of Victoria, some much higher than others. Check out some of the details below.