Keys2Drive is an innovative safer driving initiative funded by the Australian Government, providing learner drivers and their parents/supervisors a free driving lesson with a twist. The Keys2Drive mantra - find your own way - reflects the cause: teaching learner drivers self-sufficient skills to transition into safer solo road users. Their parent or driving supervisor also gets a chance to learn and reinforce revolutionary techniques.
We worked with RAA on a complementary combo to give South Australians safer young drivers. There's a sharp 2.5D animated explainer to capture potential participant attention, and printed handbook resource to keep the Keys2Drive messages available long after the free lesson.