Working with the talented team at Active Ageing Australia, we took Moving For Life from the brainstorming board to a cohesive and comprehensive publication.
The brief was tackling a lot of information, so the design needed to be easy to read, understand and follow. An easy-to-follow introduction guides new readers, while on-brand colour-coded chapter progression, larger fonts and clear diagrams make it easier to use for older Australians. Photographing locals for exercise examples not only got the community involved, but shows that anyone can stay active, at any age.
The publication is available to the public to exercise safely at home. It's also versatile and comprehensive enough to be used by health care professionals working with older Australians.