safety aware app

safety aware app

kickstarter animated explainer

Working with the production team at Anomaly, we handled animation to convey exactly what this app is, and why it's important, all in under 2 minutes.

With a new product or service - especially on Kickstarter - it is crucial to engage your audience quickly. Brightly animated assets set this apart visually, then we follow a character through experiences that demonstrate this app's importance.

Character design, movement and colour play vital roles in setting a variety of moods throughout the animation.

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