safety aware app

kickstarter animated explainer

Working with the production team at Anomaly, we handled animation to convey exactly what this app is, and why it's important, all in under 2 minutes.

With a new product or service - especially on Kickstarter - it is crucial to engage your audience quickly. Brightly animated assets set this apart visually, then we follow a character through experiences that demonstrate this app's importance.

Character design, movement and colour play vital roles in setting a variety of moods throughout the animation.

would you like to see more of our work?