Oceans of downright drinkable whisky to your door - that's the promise of Graham Wright, ex-Baily & Baily and Oddbins whisky expert.
The Odd Whisky Coy pioneered online sale of premium, rare and odd whiskies in Australia. The business had built a loyal following since 2003, but the old online store was not aging like a fine single malt.
With some strange vintage posters and art-deco relics to guide us, we got to work. The result is a bold brand for a bold man, along with an online shopping platform befitting of the delicately crafted liquors up for grabs.
Re-development of the logomark was a priority, which flowed into website design and user experience. Our team handled web development including sync to existing stock management and photography of the 300+ unique bottles currently in-house. Business will now benefit from cross-platform digital strategy to usher in a new age for the Coy.