Oceans of downright drinkable whisky to your door - that's the promise of Graham Wright, ex-Baily & Baily and Oddbins whisky expert.

The Odd Whisky Coy pioneered online sale of premium, rare and odd whiskies in Australia. The business had built a loyal following since 2003, but the old online store was not aging like a fine single malt.

With some strange vintage posters and art-deco relics to guide us, we got to work. The result is a bold brand for a bold man, along with an online shopping platform befitting of the delicately crafted liquors up for grabs.

Re-development of the logomark was a priority, which flowed into website design and user experience. Our team handled web development including sync to existing stock management and photography of the 300+ unique bottles currently in-house. Business will now benefit from cross-platform digital strategy to usher in a new age for the Coy.

Check out the Odd Whisky Coy website (if you're of age) or find them on Instagram to keep up with what Graham's got his hands on.