brands tell the outside world who you are, so who are you?
crafting a brand is creating a language to communicate, connect and build trust
A brand is not just a logo or logomark. It's a process of understanding: goals, competitors, markets, strengths, weaknesses and more. It identifies and builds your business through consistency and clarity across all media.
Business discovery: what makes up your identity?
Logomark and logo development
Colour and treatment palettes for consistent brand use
Typeface selections for cross-media applications
Brand book: use cases, rules and contingencies
Full filetype suites for internal/external marketing teams
Brand deployment: vehicle wraps, signage, print, more
